Joff grew up in Verona, WI, then, after graduating from UW-La Crosse, returned to teach for 16 years. He first became involved in real estate in 2011 as an investor and received his real estate license in 2017. Since then, he has had over 100 clients and built his own real estate investments to a total of 19 apartment units. Whether clients are first-time homeowners, step-up or downsize home buyers/sellers, or investors, he uses his teaching mindset to help guide clients to the best possible outcome.